Polycor Inc.

Project Overview

A multi-segment digital platform for the world's leading natural stone quarrier with 40+ exclusive North American quarries. Industry: Manufacturing & Natural Resources The Challenge Polycor — the world's largest natural stone quarrying company with 40+ quarries, 12 manufacturing plants, 900+ employees, and a portfolio spanning granite, marble, limestone, and soapstone — needed a sophisticated digital presence that could serve four completely different business segments simultaneously: Architectural & Urban Landscaping, Slabs & Tiles, Hardscapes & Masonry, and Quarries & Blocks. The platform also needed to support a family of sub-brands, bilingual content (EN/FR), design tools for architects, and a global project portfolio featuring landmark buildings. The Solution The team designed and built a premium multi-segment web platform with four distinct business sub-sites, each with tailored navigation, product catalogues, and conversion flows. The platform included a stone finder tool, a project portfolio showcasing iconic landmarks (Empire State Building, MoMA, Grande Arche de la Défense), a suite of design tools (stone calculator, project visualizer, BIM objects, CAD hatch patterns, 3D textures), a resource centre with spec sheets and sustainability certifications, bilingual EN/FR support, and a Polycor University education hub. The Outcome A world-class multi-segment digital platform that positions Polycor as the premium authority in natural stone — connecting architects, designers, contractors, and raw material buyers to the right products, resources, and expertise across four distinct business lines. Key Results 4 Business Segments — Each with dedicated sub-site and product journey 50 Stone Varieties — Fully catalogued and filterable Bilingual — Full EN/FR content support for North American markets Technology Stack WordPress · Custom Theme · WPML (bilingual) · HubSpot · Google Tag Manager · Google Maps API · Stripe · Hotjar

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